Coolidge writes to Mr. Metcalf to explain their upgraded business practices, and wants to help with his next advertising campaign. This shows how politicians often used advertising services to influence public opinion.

Mr. Metcalf is exchanging letters with the County superintendent of Waukon, Iowa regarding their contributions to the war effort, handing out the gardening pamphlet, and printing this information in the local newspaper The Mirror.

In this letter, the Minnesota Publicity Director explains to H. J. Metcalf the posters and booklets they are circulating in Minnesota and also mentions at the end,