• Tags: Advertising
257578-997118 - Van Eldik Noah - May 3, 2016 507 PM - VanEldikN_Letterregardingnewappointmenttoacounty ofdefense_Metcalf4.JPG

Letter regarding the appointment of J.W. Frankelberger as the successor of Ed M. Smith on the Madison County Council of Defense. The writer regrets the resignation of Ed M. Smith and wishes he could continue his job.
224259-997118 - Jensen Eric - May 5, 2016 105 PM - JensenE__FarmingFlyer__Metcalf.jpg

This flyer is from the Successful Farming business planner. They are giving away cash rewards for people who stick with farming instead of leaving the land behind.
237752-997118 - Stark Brandon - May 4, 2016 251 PM - StarkB_Perry Olds to Guy E Logan,February 5, 1918_Metcalf_Page 1.jpg

Mr. Olds is reaching out to Metcalf to get some insight on the efforts to get the German language out of school. He is looking for information to write in his journal. He wants thoughtful information to make a successful article in the Journal.
257205-997118 - Hovden Teeya - May 3, 2016 124 PM - HovdenT_AdvertisementinMinnesota_Metcalf6.jpg

In this letter, the Minnesota Publicity Director explains to H. J. Metcalf the posters and booklets they are circulating in Minnesota and also mentions at the end,
257578-997118 - Van Eldik Noah - May 3, 2016 507 PM - VanEldikN_LetterRegardingposters senttostatecouncilofDefense_Metcalf2.JPG

Letter asking the Navy department to send 1000 posters to the State Council of Defense so they can distribute them accordingly. These posters have reference to theaters, clubs, railroad stations, and better class of shops
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Banker notes they sometimes send out foreign-language advertisements and wonder whether this is still permissible.
243295-997118 - Spaulding Elizabeth - May 12, 2016 910 PM - SpauldingL_Coolidgeadvertisment.jpg

Coolidge writes to Mr. Metcalf to explain their upgraded business practices, and wants to help with his next advertising campaign. This shows how politicians often used advertising services to influence public opinion.
243295-997118 - Spaulding Elizabeth - May 12, 2016 908 PM - SpauldingL_Dow-Longmansituationpublishing.jpg

Mr. Metcalf writes to Mr. Stern, again discussing the publicity of a school teacher
243295-997118 - Spaulding Elizabeth - May 12, 2016 848 PM - SpauldingL_VenerealDeseasePublicity.jpg

Mr. Metcalf writes to a citizen who sought out to educate the public on the dangers of Venereal despises, and he states his agreement with the issue. He goes on to thank Mr. Schubert for his Americanism, saying if all German-Americans were as active…
243295-997118 - Spaulding Elizabeth - May 12, 2016 839 PM - SpauldingL_AllamakeeCountywarwork.jpg

Mr. Metcalf is exchanging letters with the County superintendent of Waukon, Iowa regarding their contributions to the war effort, handing out the gardening pamphlet, and printing this information in the local newspaper The Mirror.
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